• Served as a strategic partner to clients, embedding within senior conversations to guide campaign direction, behavioural strategy, and organisational messaging.
• Designed large-scale campaigns that strengthened safety culture and contributed to measurable reductions in workplace injuries and fatalities.
• Played a central role in sustaining high client retention through trusted strategic partnership and consistently high-performing creative delivery.
• Scaled engagement across multi-channel programs by translating complex risk concepts into accessible, human-centred narratives.
• Facilitated brand and strategy workshops for organisations including Woolworths Group, Coles, Uber and the University of Sydney.
• Partnered with senior stakeholders to align communications with organisational transformation goals.

A tutor, lecturer, and unit assessor for the Department of Education, specialising in Creative Writing, Cultural Studies, History, and Sociology.

• Designed and delivered undergraduate lectures and tutorials.
• Facilitated learning environments that translated theory into applied practice.
• Recognised for clear communication of complex concepts.

Previously Sessional Academic at Griffith University, Gold Coast, QLD (2023-2024)

Rhythm is an international alternative surf apparel brand recognised for premium design, global distribution, and culturally driven storytelling.

• Reported to the Director and Global Brand Manager to shape global marketing direction for an internationally recognised surf apparel company, leading an integrated team across digital, brand, wholesale, and PR.
• Owned end-to-end marketing operations spanning brand expression, global campaigns, digital channels, and wholesale support.
• Managed an annual digital marketing budget of approximately $1.5M, optimising spend to drive brand growth and market visibility.
• Elevated brand positioning through integrated storytelling and strategic partnerships.
• Built and mentored a high-performing marketing team aligned to commercial objectives.

Silk Laundry is a globally recognised luxury womenswear label known for refined craftsmanship, timeless design, and a modern direct-to-consumer growth model.

• Drove marketing strategy for a luxury womenswear label, strengthening brand presence within a competitive global fashion landscape.
• Led brand and campaign strategy to support international growth.
• Oversaw multi-channel marketing initiatives to enhance customer engagement and loyalty.
• Ensured consistency of premium brand expression across all touchpoints.

Liive Vision Eyewear & FK Surf are globally recognised surf apparel, eyewear, and hardware brands, renowned for their accessibility, quality, and reliability.

• Delivered integrated marketing and visual brand strategy across surf, lifestyle, and eyewear portfolios.
• Led creative and marketing execution across digital, retail, wholesale, and campaign channels.
• Developed visual brand assets spanning campaign creative, product marketing, social content, catalogues, POS, and trade materials.
• Supported brand growth within competitive youth, surf, and eyewear markets through consistent creative direction and campaign delivery.

Billabong is a global surf, lifestyle, and action-sports company with a portfolio of iconic youth-culture brands. Worked primarily across the retail division, including Surf Dive ’n Ski, supporting national campaigns, store activations, product launches, and customer-facing brand experiences.

• Supported national marketing initiatives for one of the world’s most recognised surf brands, building early capability in large-scale campaign environments.
• Assisted the delivery of national brand campaigns, retail activations, product launches, and athlete-led marketing initiatives.
• Coordinated marketing assets across digital, wholesale, retail, events, and social channels.
• Supported cross-functional teams across brand, sales, creative, and retail to help deliver campaigns on time and to brand standard.
• Built foundational experience in surf-industry marketing, campaign coordination, brand storytelling, and fast-paced commercial delivery.

Editor and website designer for Coastlines Journal during its relaunch as a digital publication after 24 years in print, guiding editorial direction and publication strategy. Collaborated with the editorial team to shape the journal’s renewed vision, ensuring a contemporary and accessible platform for creative writing.

Co-Editor of TEXT Journal Special Issue 65: Creative Writing & Surfing, overseeing peer review, editorial development, and contributor coordination. Curated a collection of interdisciplinary essays exploring the intersections of surfing, creativity, and literary practice.