Hi.

I’m a writer, creative, and strategist from Australia. I’m interested in what makes people stop scrolling and pay attention. I’ve worked across branding, behaviour change, storytelling, marketing, education, and creative direction — helping ideas become things people actually connect with. Outside of work, I write fiction, teach creative writing, chase waves, read too many books, and think far too much about storytelling.

I’m the author of ‘A Man Above the Reef’ — a creative memoir about Australian surfer Taj Burrow. It features in Lines to the Horizon: Australian Surf Writing published by Fremantle Press in 2021. In 2024, I completed a PhD with Griffith University.