RHYTHM

THE TASK

Rhythm required a campaign to celebrate 20 years of trunks and honour the product that helped define the brand’s connection to surf culture. The project needed to work across retail, wholesale, digital, social and brand channels — not just as a product campaign, but as a story about heritage, identity and the evolution of Rhythm’s place in the surf lifestyle space.

THE PROCESS

As Group Marketing Manager, I led the campaign across brand, digital and commercial touchpoints, shaping the story around two decades of trunks, travel, surf culture and seasonal escape. The aim was to give the product more meaning than colourways and catalogue copy, positioning it as part of a broader Rhythm world: coastal, nostalgic, sun-worn and built around the feeling of getting away. I worked across campaign direction, messaging, digital rollout and retail/wholesale support, ensuring the story translated consistently from website and social to email, campaign assets and trade-facing material. The work balanced brand romance with commercial clarity — because beautiful campaigns still need to sell the shorts.

THE DELIVERY

• Campaign concept and messaging
• Product storytelling
• Website and e-commerce copy
• Email marketing
• Social content
• Media release
• Retail and wholesale marketing support
• Campaign assets

MY ROLE

• Group Marketing Manager
• Brand strategist
• Digital marketing lead
• Copywriter
• Campaign lead
• Creative direction support

A collection to commemorate a capsule of time, 20 years to be exact. Join us in celebrating two decades of soul-filling projects and iconic moments through our curated drop of swim and apparel. The collection looks at our signature shapes and artworks from over the years and pushes them into the present with re-engineered artworks, fresh fabrications and creative collaborations within our community.